In an innovative move, Rosemont Stud has announced a major bonus for commercial breeders in times when making a dollar in the thoroughbred game isn’t as easy as it once was.

On its “Toffy Tuesday” promotion day at the Geelong races in July Rosemont has offered to pay the yearling sale entry fee for breeders successful enough to breed a yearling by Toorak Toff for either the Inglis Easter or Magic Millions January sessions 1-4 sales.

“I reckon the game is hard enough at the moment. When you breed to the right horse, get the product, get it sold well, you rightly think you might make a quid … but then the costs start coming out!” Rosemont’s Anthony Mithen said.

“It’s a sizeable saving not having to fork out around $3000 to sell your yearling if it’s by one of the hottest first season stallions in the market in Toorak Toff. When you consider his fee is only $15,000, it is a very attractive proposition.”

Mithen said it was a case of trying to offer breeders a leg up in a tricky market, while hoping that breeders to the multiple G1 winning sprinter would consider sending their better mares to the horse.

“Ourselves and clients of the farm are going mad sending the very best mares we have to Toorak Toff knowing that if he throws a yearling that is half as good looking as himself, we might be able to act like a Toff after the sale as well!” Mithen said.

Group one winner Penny Gem and Group one producer Attire (mother of Fashions Afield) are just two of an elite band of mares booked into Toorak Toff for his debut season.

“I think we are up around 35 mares that were stakes winners or the mothers of stakes winners, which gives him a rollicking good start to breeding life. I’m sure people are pretty keen on the sales entry fee saving as well,” Mithen said.

Other mares booked to the Toff include Group winners Gold Lottey, Skewiff, Eramor and Feelers as well as American stakes winners just off the track Wild Mia, Street Storm and Amazing.

Both Magic Millions and Inglis said the idea was innovative and sure to make breeders sit up and take a serious look at Toorak Toff when breeding for the higher end of the market.

“We sold Toorak Toff and I’ve come down from the Gold Coast today to see how the horse is letting down and he looks magnificent.” Magic Millions Barry Bowditch said. “If breeders end up with yearlings that look like that, Rosemont could be up for quite a few entry fees.”