Star sprinter and multiple G1 winner Toorak Toff’s fee has been set for his first season at stud at Rosemont – and the farm found a novel way to set his mark.

Attending the John O’Shea benefit night during this week’s Inglis Easter Broodmare sales, Rosemont’s Anthony Mithen had a bright idea.

“I had been toing and froing on his fee for several weeks and had sought the advice of some very astute industry judges. Nearly everyone said that value was important in this climate as was meeting the market you were dealing with,” Mithen said.

The farm had donated a nomination for Danzero to the silent auction, but it was during the main auction of some other stallion nominations with many of this country’s most influential breeders in attendance that Mithen’s mind got ticking over.

“I had settled that his fee should be in the mid-teens but thought ‘Why not let the market decide?! What a great opportunity to find out with so many good judges in the room, let’s find out’. Richie Callandar was auctioneering in his brilliant style so I threw him the nom to set his fee.”

Bidding was keen before Victorian breeding venture Palya Bloodstock landed the prize on $15,000. “So I thought that settles it. That’s his fee! And we helped out a good cause and great bloke.”

So the handsome chestnut’s book has been officially opened at $15,000 (+gst) and anyone wanting to access the Group winner at two, G1 winner at three (Golden Rose 1400m) and G1 winner at four (Rupert Clarke Stakes 1400m), can give the farm a call or his profile for more details.

“The great thing about this bloke is that his grand looks give everyone the chance to breed a Toff without having to be a Toff!” Mithen said.